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An entertainment-education approach to prevent COVID-19 spread: study protocol for a multi-site randomized controlled trial.

Identifieur interne : 000805 ( Main/Exploration ); précédent : 000804; suivant : 000806

An entertainment-education approach to prevent COVID-19 spread: study protocol for a multi-site randomized controlled trial.

Auteurs : Alain Vandormael [Allemagne] ; Maya Adam [États-Unis] ; Merlin Greuel [Allemagne] ; Till B Rnighausen [Allemagne, États-Unis, Afrique du Sud]

Source :

RBID : pubmed:33323130

Descripteurs français

English descriptors

Abstract

BACKGROUND

Entertainment-education (E-E) media can improve behavioral intent toward health-related practices. In the era of COVID-19, millions of people can be reached by E-E media without requiring any physical contact. We have designed a short, wordless, animated video about preventive COVID-19 behaviors that can be rapidly distributed through social media channels to a global audience. The E-E video's effectiveness, however, remains unclear.

METHODS/DESIGN

This is a multi-site, parallel group, randomized controlled trial comparing the effectiveness of an E-E video on COVID-19 against (i) an attention placebo control (APC) video and (ii) no video. For our primary outcomes, we will measure knowledge about preventive COVID-19 behaviors. We will also use a list randomization approach to measure behavioral intent toward preventative COVID-19 behaviors. In each trial arm, participants will be randomized to a control list or a control list plus an item about social distancing, washing hands, cleaning household surfaces, sharing of eating utensils, and the stockpiling of essential goods. Using an online platform, we will recruit 17,010 participants (aged 18-59 years) from the USA, the UK, Germany, Spain, France, and Mexico.

TRIAL REGISTRATION

German Clinical Trials Register #DRKS00021582 . Registered on May 12, 2020.

DISCUSSION

This trial will utilize several randomization procedures, list experimentation methods, and state-of-the-art online technology to demonstrate the effectiveness of an E-E video to improve knowledge of, and behavioral intent toward, the prevention of COVID-19. Our results will inform future E-E video campaigns for COVID-19 and similar public health intervention needs.


DOI: 10.1186/s13063-020-04942-7
PubMed: 33323130
PubMed Central: PMC7737415


Affiliations:


Links toward previous steps (curation, corpus...)


Le document en format XML

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<term>COVID-19 (transmission)</term>
<term>Communicable Disease Control (MeSH)</term>
<term>Disinfection (MeSH)</term>
<term>Hand Disinfection (MeSH)</term>
<term>Health Education (methods)</term>
<term>Health Knowledge, Attitudes, Practice (MeSH)</term>
<term>Humans (MeSH)</term>
<term>Motion Pictures (MeSH)</term>
<term>Physical Distancing (MeSH)</term>
<term>Randomized Controlled Trials as Topic (MeSH)</term>
<term>Social Media (MeSH)</term>
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<term>Connaissances, attitudes et pratiques en santé (MeSH)</term>
<term>Contrôle des maladies transmissibles (MeSH)</term>
<term>Désinfection (MeSH)</term>
<term>Désinfection des mains (MeSH)</term>
<term>Essais contrôlés randomisés comme sujet (MeSH)</term>
<term>Films (MeSH)</term>
<term>Humains (MeSH)</term>
<term>Médias sociaux (MeSH)</term>
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<term>Désinfection des mains</term>
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<b>BACKGROUND</b>
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<p>Entertainment-education (E-E) media can improve behavioral intent toward health-related practices. In the era of COVID-19, millions of people can be reached by E-E media without requiring any physical contact. We have designed a short, wordless, animated video about preventive COVID-19 behaviors that can be rapidly distributed through social media channels to a global audience. The E-E video's effectiveness, however, remains unclear.</p>
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<b>METHODS/DESIGN</b>
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<p>This is a multi-site, parallel group, randomized controlled trial comparing the effectiveness of an E-E video on COVID-19 against (i) an attention placebo control (APC) video and (ii) no video. For our primary outcomes, we will measure knowledge about preventive COVID-19 behaviors. We will also use a list randomization approach to measure behavioral intent toward preventative COVID-19 behaviors. In each trial arm, participants will be randomized to a control list or a control list plus an item about social distancing, washing hands, cleaning household surfaces, sharing of eating utensils, and the stockpiling of essential goods. Using an online platform, we will recruit 17,010 participants (aged 18-59 years) from the USA, the UK, Germany, Spain, France, and Mexico.</p>
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<b>TRIAL REGISTRATION</b>
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<p>German Clinical Trials Register #DRKS00021582 . Registered on May 12, 2020.</p>
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<b>DISCUSSION</b>
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<p>This trial will utilize several randomization procedures, list experimentation methods, and state-of-the-art online technology to demonstrate the effectiveness of an E-E video to improve knowledge of, and behavioral intent toward, the prevention of COVID-19. Our results will inform future E-E video campaigns for COVID-19 and similar public health intervention needs.</p>
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<li>Bade-Wurtemberg</li>
<li>Californie</li>
<li>District de Karlsruhe</li>
<li>Massachusetts</li>
</region>
<settlement>
<li>Boston</li>
<li>Heidelberg</li>
</settlement>
</list>
<tree>
<country name="Allemagne">
<region name="Bade-Wurtemberg">
<name sortKey="Vandormael, Alain" sort="Vandormael, Alain" uniqKey="Vandormael A" first="Alain" last="Vandormael">Alain Vandormael</name>
</region>
<name sortKey="B Rnighausen, Till" sort="B Rnighausen, Till" uniqKey="B Rnighausen T" first="Till" last="B Rnighausen">Till B Rnighausen</name>
<name sortKey="Greuel, Merlin" sort="Greuel, Merlin" uniqKey="Greuel M" first="Merlin" last="Greuel">Merlin Greuel</name>
</country>
<country name="États-Unis">
<region name="Californie">
<name sortKey="Adam, Maya" sort="Adam, Maya" uniqKey="Adam M" first="Maya" last="Adam">Maya Adam</name>
</region>
<name sortKey="B Rnighausen, Till" sort="B Rnighausen, Till" uniqKey="B Rnighausen T" first="Till" last="B Rnighausen">Till B Rnighausen</name>
</country>
<country name="Afrique du Sud">
<noRegion>
<name sortKey="B Rnighausen, Till" sort="B Rnighausen, Till" uniqKey="B Rnighausen T" first="Till" last="B Rnighausen">Till B Rnighausen</name>
</noRegion>
</country>
</tree>
</affiliations>
</record>

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Data generation: Tue Feb 2 21:24:25 2021. Site generation: Tue Feb 2 21:26:08 2021